Sales & Marketing for Lawyers | CPDonline.ca

Sales and Marketing for Lawyers

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Credits
Professionalism (Ethics, etc.): 1.0
1 hour
Published
2025
Presenter(s)
Aaron Baer
Ryan Standil
Source
Write to Excite
Provider
CPDOnline.ca
Language
English
Length
65 minutes
Price
$279.00 plus tax
Includes Handouts

The presentation features writing instructor Ryan Standil of Write To Excite and lawyer-entrepreneur Aaron Baer of Renno & Co, founder of The Authentic Legal Professional and co-founder of 4L Academy and Build Your Book; they show how lawyers grow business reliably by defining a clear value proposition, niching to an ideal client profile, running structured discovery-led BD calls, asking for the mandate, and building simple systems for follow-ups, referrals, and one-to-many channels like LinkedIn and newsletters; they model time triage, use data to decide when an in-person meeting beats Zoom, and keep momentum with explicit next steps and easy onboarding so matters close faster and relationships compound.

Presenters

Aaron Baer

Aaron Baer is a partner at Renno & Co., practicing in technology, M&A, and corporate law. He founded The Authentic Legal Professional, a platform for lawyers to share stories, develop business skills, and foster community. He co-founded 4L Academy, which delivers interactive training across Canada and the U.S., and Build Your Book, a program that translates sales best practices into law firm business development.

Ryan Standil

Ryan Standil leads CPD programs about effective written communication. The goal of the programs is to teach participants how to view their own writing from the perspective of their readers.

Before he became a writing instructor, Ryan worked at a law firm in Toronto.

Ryan attended Western University, in London, Ontario, where he graduated from the HBA program at the Ivey Business School and the JD program at the Faculty of Law.

Today, Ryan delivers presentations at law firms, law schools, and the Law Society of Ontario.

Ryan’s presentations are filled with practical examples. Attendees consistently remark that their sessions address the precise communication challenges they face every day.

Ryan is the owner of Write To Excite. www.writetoexcite.com